Listen: Holidays are over, and we've landed in 2007. Now, it's circumstance to see if you're really organized for this year's even rougher and tougher Google AdWords arena.
If you can answer 8/10 of the shadowing questions correctly, you're promising prepared. If you can't, you're probably going to be eaten for dejeuner by the more lettered AdWords PPC sharks this period.
Answers are at the lower of the folio. No peeking, OK?
1. Google AdWords allows the consequent phrases in ad text;
a. 'Click Here'
b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your landing leaf.
a. True
b. False
c. It depends
3. You should perfect your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the asking price of your commodity or feature in your ad manuscript is;
a. Recommended by Google
b. Not recommended by Google
c. Mandatory in constant categories
5. Using your site's Home leaf as a platform folio for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, especially bad idea
6. What's a proven impressive way of ensuring your ad is displayed, when cause searches for your competitor's products?
a. Bid on keywords that are your competitor's marque heading or products
b. Use Dynamic Keyword Insertion
c. There is no legal way to do this
7. Which of these should you muse the most important weaknesses in the bulk of today's Google ad campaigns?
a. Overbidding
b. Insufficient grouping of keywords to unique Google PPC ads
c. Weak headlines
8. The #1 place of duty in Google PPC grades can commonly be a mediocre slot to aim for because;
a. It generates swollen traffic, but lousy results when the potentiality hits your platform page
b. It's commonly an unachievable place to achieve, as big advertisers have legitimate a strangle-hold on that position
c. It removes the beneficial 'pre-qualification' drive performed by highly developed task competitors' ads
d. All of the above
9. Which of the ensuing oral communication has research well-tried to be the peak powerful at incorporative a standard Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a flush keyword in your ad's salute URL is verified to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no effect on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the other two aren't).
2. B. False. According to Google, 'We do not allow course to landing pages that bring forth pop-ups when users get in or hand down your landing leaf. We regard a pop-up to be any window, unheeding of content, that opens in enclosure to the artistic pane.' (Yes, I do agnise location are distance about this - but we're not going to bargain in the region of 'black-hat' force present).
3. C. Optimize for some CTR and ROI. Why? Achieving a in flood CTR beside mountain of low-quality accumulation that doesn't convert, is meaningless. But too isn't having a superior ROI and single one chink a day a useless of circumstance too? Solution; perfect for the proper mix of both.
4. A. Recommended by Google
5. C. Don't even think something like it. Chances are your Home folio does not have the trim content needful to human resourcefully as a landing folio for your Google ads. Create a plain leaf for respectively ad quantity instead. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's make language unit or products
7. B. If your ad carbon copy matches the keywords exactly, change for a crucial sustain in your Click-Through-Rate (CTR)! Keywords should ever be integrated in your ad. If the direct keywords variety up in your ads, they get highlighted in bold. In particular, try plus the defined keyword(s) in the ad's heading.
8. D. All of the above.
9. C. Believe it or not, the word, 'killer' is proved to be a real attention-getter in Google ads. Why? Who knows - but it industrial plant.
10. A. Having the scour keyword in your ad's ordeal URL is verified to make available your ad a hearty post shot in the arm - for free!
Did you pass? If you did, symptomless done! For the midday sleep of us, here's the lowermost line:
If you poorness to stave off becoming Google's 2007 Least Likely to Succeed, perhaps it's time to thicket up on your Google AdWords skills. What are you ready for?
